T-Shirt Company Business Plan and SWOT Analysis

T-Shirt Company Business Plan, Marketing Plan, How To Guide, and Funding Directory

The T-Shirt Company Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a T-Shirt Company business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

T-shirt companies are popular businesses to start among younger entrepreneurs and people looking to get into the apparel business but do not have a significant amount of capital. One of the nice things about these businesses is that provided that the owner is also a graphic designer any number of T-shirts can be quickly made and put on the Internet for sale. In fact, there are now a number of online businesses that allow aspiring apparel designers to place their designs online and the company will produce T-shirts on a shirt by shirt basis as they are ordered. This can substantially reduce the lag time as it relates to getting a new T-shirt available to the general public. The gross margins generated from the sale of T-shirt apparel are pretty high. Typically, a printed T-shirt cost about two dollars to produce and can be sold for anywhere from $10 to $20. However, while the gross margins associated with this type of business are extremely high the competition is also significant. The Internet has allowed these companies to expand rapidly once they become popular but it is important that a in appropriate marketing campaign is in place in order to make sure that a significant number of people see these T-shirts on a regular basis. Typically, a new T-shirt company can be stored for as little as $2,000 or as much as $100,000 depending on the initial scope and scale of the business. A substantial amount of this capital is usually allocated towards the non-tangible marketing expenses and working capital. As such, most banks and lenders are hesitant to lend to new T-shirt companies immensely have a highly predictable stream of purchase orders coming in each month. Typically, most new T-shirt companies are started with capital provided either by the owner or from a private investor. The high gross margins generated from sales, usually ranging from 50% to 90%, do make an attractive return on investment for potential funding source.

When starting any business, it is important to develop a T-shirt company business plan. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page. A special focus should be paid again to the gross margins that will be generated from sales as well as the ongoing marketing expenses that will be a required. Within the business plan a full demographic analysis targeting young people should be discussed as it relates to the median household income, median family income, and demographics of what they are interested in as it relates to hobbies, sports, and payroll. Given that most specialty T-shirts are purchased by people under the age of 35, it is important that a marketing campaign that properly discusses this market is included with any type of business planning documentation. Of special importance within the business plan is the development of a marketing plan that will go into the document as well.

A T-shirt company marketing plan should focus substantially on using online marketing channels including a proprietary website as well as social media platforms in order to develop an interest in individual T-shirts as well as the brand name of the company. Almost all aspiring apparel designers and T-shirt company entrepreneurs use social media in order to develop a viral following. It is important that a complete understanding of how to carry out these types of marketing campaigns on FaceBook, Twitter, Instagram, and Google+ are done. Of special importance for social media marketing is FaceBook given that targeted marketing can be used in order to find potential customers. In many instances, especially among well-capitalized apparel based businesses, a social media consultant will be hired to carry out these activities on behalf of the company. While the expense of this type of consulting is high, the return on investment can be phenomenal given that this individual has the extensive experience necessary in order to not have to go through trial and error. That is common to many new businesses that use social media as their primary marketing vehicle. Generally, a new T-shirt company can expect that anywhere from 20% to 30% of its aggregate start of capital and ongoing expenses will be allocated towards marketing. Again, this is a highly competitive industry and it is imperative that the owner prepared to make the significant and upfront marketing expenditures in order to create a brand name for the business.

A T-shirt company SWOT analysis should be developed as well. As it relates to strengths, T-shirts are always going to remain popular and the gross margins for each sale are significantly high. The barriers to entry are considered to be very low and these businesses can be started very quickly with a minimal amount of start up cost. For weaknesses, again – this is a highly competitive market and it is going to be incumbent upon the entrepreneur to develop new and exciting T-shirts that find a large-scale audience within the market. The downside of this type of business as well as that there is no market found for this type of T-shirt then a substantial amount of capital has been spent on non-tangible assets. For opportunities, many T-shirt companies will hire associate graphic designers that can produce new and unique T-shirts on an ongoing basis. Once a strong following has been acquired via a proprietary website as well as social media channels in these businesses can often sell additional apparel to their existing customer base. In fact, this is really the only way the T-shirt companies are able to expand during the lifetime of their businesses. For threats, outside of ongoing competitive threats that these businesses will face on an ongoing basis there’s really nothing that is going to impact the way that he T-shirt company conducts its operations. While there may be shortages of certain fibers and related instances of economic recession – these businesses generally are able to remain profitable provided that they keep a proper watch on their bottom line expenses.

In closing, t-shirt companies are extremely popular among startup entrepreneurs and they can be developed and expanded relatively easily. If a market is found for the T-shirts being offered then the return on investment can be significant and the business is poised  for substantial and ongoing growth.