Timeshare Company Business Plan, Marketing Plan, How To Guide, and Funding Directory
The Timeshare Company Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Timeshare Company business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.
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Despite the continued usage of websites such as AirBnB.com and VRBO.com, the popularity of timeshare companies still remain strong. This is especially true among businesses where the individual has the right to resell their timeshare for a potential profit. Timeshare companies have remained an important part of the real estate market especially in areas where vacationing is common. Many timeshare companies thrive in areas such as California, Texas, Florida, and along coastal areas. The past 20 years, many timeshare companies have had some issues as it relates to the reputation given the fact that many of these businesses use high pressure sales tactics in order to generate sales. However, many of these businesses have turned to using the Internet in order to effectively reduce the stigma that is commonly associated with these companies. Most timeshare companies are able to remain profitable and most economic climates given that they are able to generate revenue streams from ongoing fees associated with the management of the timeshare.
The start up costs associated with the new timeshare company typically range anywhere from $250,000 all the way to $1 million depending on the number of properties are going to be purchased as the initial inventories of the business. Of course, these businesses can be started for substantially more money if the timeshare company is going to have a number of properties that they will be managing at the onset of operations. Foremost, it is very important that the timeshare company retain proper legal counsel given that there are a number of laws and regulations that guide the operations of these businesses.
Given that this is a real estate focus business, most financial institutions are willing to provide the necessary capital for timeshare company to acquire properties only sold to a third party. However, in some cases these businesses may be viewed as financial companies and as such they may be subject to heightened scrutiny as it relates to the usage of debt funds. Again, it is very important that the business retain a qualified attorney as well as a certified public accountant that will assist the business and making the determinations of what they need to do in order to properly acquire capital while concurrently conforming to all laws pertaining to the sales of timeshares.
Most entrepreneurs also seek to develop a timeshare company business plan. This business plan should feature a three-year profit and loss statement, cash analysis, balance sheet, analysis, and business ratios page. Most importantly, a thorough demographic analysis regarding the people that are targeted for timeshare sales should be included within the business plan. This includes examining annual household income, amount of money they are willing to spend on a timeshare, how frequently they will go to the timeshare, and whether or not they will seek to eventually sell it for a substantial profit. Given that in some cases people view timeshares as investments, they may be viewed as securities in some states or on the federal level.
A timeshare company SWOT analysis should be produced as well in conjunction with the business plan and marketing plan. Foremost, as relates to strands – timeshare companies are able to generate highly predictable revenue on a monthly basis from property management. Additionally, they are able to generate substantial revenues when a new timeshare issue is sold. These businesses do enjoy moderately high barriers to entry given the large-scale marketing campaign that is used in conjunction with the services.
For weaknesses, timeshare companies do have an uphill battle as it relates to making sales to the general public. It is imperative that the business maintain a strong reputation as relates to working with its clients honestly and reasonably. The marketing costs associated with a timeshare company are enormous.
For opportunities, these businesses are able to expand by simply acquiring additional properties, dividing them into timeshares, and selling them to the general public. This is really the only way that these businesses are able to aggressively expand during the first five years there in operation.
For threats, a major economic recession almost always has a negative impact on the sales revenues of timeshare companies. However, this risk is somewhat mitigated by the ongoing fees are charged by the timeshare company to its owners. As such, one of the ways that timeshare companies are able to remain profitable – even during times of economic recession – is to appropriately implement maintenance campaigns allows the business to generate income at all times.
A timeshare company marketing plan needs to be developed as well and this is one of the most important aspects of the overall business planning process. Many people are familiar timeshare companies will attest very quickly to the fact that many of these businesses will use high pressure sales tactics in order to make sales. As such, it is important that timeshare company develop a reputation that showcases it as in low pressure sales business is trying to provide a quality place to vacation for its clients. The use of an online website is imperative when promoting a timeshare company as many people now use these platforms in order to directly acquire timeshares from the general public. In some cases, e-commerce functionality can be embedded directly into the timeshare companies website so that people can simply purchase timeshares with a credit or debit card. One of the nice things to know about this process is that it allows a timeshare company to capture the customers information so that ongoing marketing can be completed on behalf of the business.
One of the most common methods of the timeshare company also uses continued hosting of large-scale events in order to make sales. This is primarily where most timeshare companies get their negative reputation. As such, when developing a marketing plan specific for a timeshare company – a thorough examination of whether or not it is economically advantageous to host vents should be included as well. These events can have very high expenses given at a room within a hotel typically need to be rented, an event host needs to be hired, and these businesses need to have appropriate licensure in order to host these events.
Despite the substantial increase in visibility among major vacation rental sites, timeshares will continue to be one of the more important features of the faculty will the market given the fact that many people want to be able to resell the timeshare at some point in the future. When it is applicable, timeshare companies tend to thrive whenever it to pitch timeshare not only as a way of enjoying a nice vacation but also as an investment that could have capital appreciation. As always, appropriate legal counsel should be retained in order to make sure that the business is properly providing these services to the general public at all times.