Urgent Care Center Business Plan and SWOT Analysis

Urgent Care Center Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Urgent Care Center Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start an Urgent Care Center business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

Product Specifications (please see images below):

  • Bank/Investor Ready
  • Complete Industry Research for the Industry
  • 3 Year Excel Financial Model
  • Business Plan (26 to 30 pages)
  • Marketing Plan (24 to 28 pages)
  • 425+ Page Funding Directory
  • PowerPoint Presentation
  • Loan Amortization and ROI Tools
  • Three SWOT Analysis Templates
  • How to Start a Business Guide
  • Easy to Use Instructions
  • All Documents Delivered in Word, Excel, and PowerPoint Format
  • Meets SBA Requirements

Urgent care facilities have become extremely popular businesses for qualified physicians to own over the past 15 years. As the cost of medical care have increased substantially, people are frequently looking for alternatives to hospitals to treat severe but not critical conditions. As such, urgent care facilities have bridged the market gap between going to a physician’s office and going to hospital. Frequently, these businesses operate on a 24 hour day. And always have the appropriate staff consisting of physicians as well as nurse practitioners to render services the general public. The startup costs for a new urgent care facility can vary greatly, but generally they rent range anywhere from $300,000 to $1 million to start up depending on whether or not they are located within an existing facility or they are developing a standalone facility. The gross margins generated by an urgent care facility are similar to that of medical practice, which are extremely high. These businesses, as with most other healthcare related businesses, are able to remain profitable and cash flow positive at all times.

An urgent care center business plan should have a three year profit and loss, cash flow analysis, balance sheet, breakeven analysis, and business ratios page included within the document. Again, banks and lenders love to place capital with urgent care centers given their highly stable economic nature as well as the fact that a majority of the capital being used is goes towards tangible purchases. It should be noted that an urgent care center should have a substantial amount of working capital on hand given that medical and healthcare invoices usually require 90 days to 120 days to clear. As such, a owner of an urgent care facility and their CPA should work closely together to determine what the underlying working capital needs will be during the first six months of operation.

A marketing plan for an urgent care facility should also be developed so that people can easily find the business during times of a medical emergency. As many people now use the Internet to find services, it is very important that the urgent care facility maintains an expansive website that is registered with major search engines including Google, Bing, Yahoo, as well as other less frequently used search engines. Additionally, many of these businesses also maintain profiles on popular social networking websites including FaceBook, twitter, and Google. It is very important that people are very are able to very easily find the website so that they can get directions and put that into their smart phones or GPS systems.

After a business plan and marketing plan have been developed, usually most owners of urgent care facilities will develop a SWOT analysis. This includes a discussion regarding strengths, weaknesses, opportunities, and threats. For strengths, and urgent care facilities revenues are immune from negative changes in the in the economy. Additionally there are very high barriers to entry. For weaknesses, that really are not too many weaknesses associated with an urgent care facility outside of the very high operating expenses and liability insurance policies that need to be maintained at all times. Pertaining to opportunities, most owners of these businesses will frequently establish multiple locations in order to service a greater part of the market. Most importantly, it is very easy to obtain the capital needed in order to establish satellite locations. For threats, as with any healthcare business, there remains continued uncertainty regarding publicly funded healthcare system reimbursement as well as changes to private insurance. As such, these businesses need to keep a close watch on any regulatory changes that would impact their revenues.